ADCB Digital Banking
Led end-to-end experience design across login, registration, FacePass, identity verification, KYC declarations and FATCA/CRS, contributing to a product launched to millions of users within an 8-month delivery window.
I'm a Senior Product Designer specialising in digital banking and fintech, based in Dubai.
Over 5+ years, I've designed complex financial experiences across ADCB, Mashreq and HBL, spanning authentication, identity, KYC, onboarding, payments and security across multiple markets.
My strength is turning regulatory requirements, complex systems and business constraints into clear product experiences. I work closely with Product, Engineering, Business and Compliance teams to take ideas from flows and prototypes through implementation, QA and production.
I care about more than how a product looks. I focus on making complex products understandable, scalable and usable in the real world.
Led end-to-end experience design across login, registration, FacePass, identity verification, KYC declarations and FATCA/CRS, contributing to a product launched to millions of users within an 8-month delivery window.
Designed approximately 15 end-to-end KYC journeys across mobile and web, including SME KYC renewal across 9 modules and 2 delivery phases, turning a fragmented compliance process into one clear customer journey.
Redesigned experiences across Pakistan, UAE and Maldives spanning payments, loans and cards, while building a scalable design system and establishing reusable patterns across three markets.
Born from my own family's story of sending money across borders, a self-directed conceptual product owning the whole two-country relationship, and the graceful exit, that no banking app has claimed.
Authentication, KYC, identity verification, onboarding, payments and security. I design the hard flows that define whether users trust a product.
End-to-end ownership from discovery and research through flows, prototypes, high-fidelity UI and developer handoff. Not just the surface.
Design systems, reusable patterns and component libraries that keep multi-market teams consistent, accessible and shipping across iOS, Android and web.
Partnering with Product, Engineering, Business and Compliance from definition through production. Running design reviews. Translating constraint into clarity.
I treat AI as a working partner across my process, synthesising research interviews, generating and pressure-testing flows, prototyping faster, so I can move from open question to validated solution in days, not weeks, without handing over my judgment.
I'm interested in designing products where clarity, scale and real-world constraints matter.